Your 24/7 Bridal Receptionist
Listen as Sally handles real bridal enquiries.

Designer collections and availability
Sizing and alterations timeline
Price ranges and payment options
Appointment availability
Sample sale dates
+44 (0) 2080580119

You can't clone yourself. When you're with a bride, you simply can't answer the phone. You're busy with fittings, alterations consultations, helping mothers find their outfits, managing appointments.
But brides won't wait. They're excited, emotional, and ready to book NOW. If they reach voicemail, they'll call the next boutique on their list.
Evenings and weekends are your busiest enquiry times—exactly when you're with other brides or trying to have a life outside the boutique.
Manual appointment booking is chaos: Text messages, Facebook messages, Instagram DMs, phone calls, emails. Trying to coordinate diaries while you're mid-fitting is impossible.
No-shows cost you dearly: A missed Saturday appointment could have been a £3,500 booking. Instead, it's dead air.
The same questions, over and over: "Which designers do you stock?" "What's your price range?" "How long do alterations take?" You're answering the same questions 20 times a week.
After-hours enquiries vanish: The bride who calls at 8pm on Tuesday? She's booked with someone else by Wednesday morning.
You opened a bridal boutique to help brides feel beautiful.
Not to be chained to your phone playing appointment secretary.

Answers every call instantly, even when you're mid-fitting
Books appointments directly into your calendar
Answers common questions perfectly about designers, sizing, pricing, and timeline
Works evenings and weekends when enquiries spike
Sends appointment reminders to reduce no-shows
Never gets flustered during peak wedding season
Sally understands bridal retail. She knows:
Your designer collections and which are in stock
Your sizing process and alterations timeline
Your price ranges (without quoting exact prices)
Your appointment types and duration
Your busiest seasons and booking windows
9am: Open boutique
9:15am: Three missed calls while preparing for first appointment
10am-12pm: First bride appointment—phone rings five times, goes to voicemail
12pm: Check voicemail, return calls—two don't answer
12:30pm-2:30pm: Second appointment—miss more calls
2:30pm: Check phone—seven missed calls, three voicemails
Spend 45 minutes playing phone tag, trying to book appointments
3pm-5pm: Final appointment of the day—miss evening enquiries
6pm: Close boutique, exhausted
7-9pm: Phone keeps ringing—brides calling after work
Most calls go unanswered
Result: Booked 2 appointments, missed at least 8 enquiries, spent hours on phone admin
9am: Open boutique—Sally's already answered three morning calls and booked two appointments for next week
10am-12pm: First bride appointment—Sally handles four calls, books three appointments
12:30pm-2:30pm: Second appointment—Sally answers calls seamlessly
3pm-5pm: Final appointment—Sally continues working
6pm: Close boutique, check Sally's dashboard
7-9pm: Sally handles evening enquiries while you enjoy dinner
11pm: Check dashboard—Sally has booked six more appointments
Result: Booked 8 appointments, captured every single enquiry, spent zero time on phone admin
60% of calls answered
3-4 appointments booked per week
10+ hours spent on phone admin
High no-show rate
Weekend revenue lost to competitors
100% of calls answered instantly
8-12 appointments booked per week
Zero hours on phone admin
40% reduction in no-shows (reminder texts work!)
Calendar stays full, even during "quiet" months
More bookings = More revenue
5 additional bookings per week = 260 per year
Average booking value: £2,500
Additional annual revenue: £650,000
Less admin = More time with brides
Focus on what you love—helping brides
Deliver exceptional service without interruptions
Build stronger client relationships
Full calendar = Peace of mind
No more worry about slow weeks
Consistent revenue flow
Business growth without hiring more staff



Every call answered instantly, 24/7
Appointments booked automatically
Works every evening and weekend
Trained specifically for bridal boutiques
Pays for herself with 3 extra bookings per year
Set up done for you
Answers every call instantly, even during appointments
Books appointments directly into your calendar
Answers common bridal questions (designers, sizing, pricing ranges, alterations)
Handles enquiries in your boutique's voice and style
Works evenings, weekends, and bank holidays
Automatic review requests sent to customers to boost your reputation on platforms like Google, Yelp and Facebook
Instant review responses to keep customer interactions positive and proactive
Instant review responses to keep customer interactions positive and proactive
Sally texts back and forth with the brides
Back-and-forth texting to help your customers with their inquiries
Real-time notifications for new messages and updates, so you’re always in the loop
One-on-one onboarding session with our customer success team to set up Sally and get yoiu started ASAP.
Dedicated 24/7 support for any questions or issues
Help with updates, tweaks, and questions
Every call recorded and transcribed
Review what brides are asking
Perfect training tool for your team
Compliance and quality assurance
Our full-featured mobile app lets you communicate with your brides on any device.
Manage everything from your phone
Real-time notifications for calls and bookings
Check Sally's dashboard anywhere
Keep your social presence active by publishing posts across multiple social media platforms at once

Quickly and easily generate social posts, blog posts, text for emails, SMS messages, websites, articles and conversations.
Instant alerts via text, email or mobile app so you never miss a new call, message, or review
- Done-For-You News Article
- Done-For-You Audio Podcast
- Done-For-You Blog Post
- Done-For-You Video Ad
- Done-For-You Slideshow
- Done-For-You Infographic
All This Content Published on over 300 sites

Prices
Show you exactly how Sally handles bridal enquiries
Discuss your specific boutique needs
Answer all your questions
Demonstrate the booking system
Review pricing and setup process
Absolutely! Our team is here to answer any questions you have while getting started with Sally. Just reach out to us through the Admin chat.
It’s quick and easy! We scan your website to train Sally right away. Then, you just confirm your data, add any FAQs or messaging preferences, and you're all set.
Yes! Sally automatically pulls your business hours and other info from your Google Business Profile and website. You can also edit and update details anytime.
You can always update and add FAQs for Sally in the Admin. And if you need a hand, just reach out to our support team!
Yes! You don’t need to change a thing. We’ll guide you through setting up call forwarding with your existing phone number.
If SuperSally doesn't have an answer, she records the enquiry and sends it to you for review. You can then add the response to her knowledge base, so next time a customer asks the same question, SuperSally will know exactly how to answer.
SuperSally is trained with a knowledge base (effectively her brain) and follows pre-set responses based on your business needs. You can customise her responses at any time to ensure she provides accurate information. Once trained, she never forgets and delivers the correct response every time.
Yes! SuperSally is designed for any service-based industry, including trades, medical, legal, finance, automotive, health & wellness, and more. She adapts to your business needs with custom responses tailored to your services.
Yes! SuperSally can handle up to thousands of calls simultaneously, ensuring no customer is ever left waiting. Whether it's one call or a thousand, SuperSally answers instantly, so your business never misses an opportunity.
SuperSally can either ring your phone first and answer only if you miss the call, or pick up instantly, depending on what works best for your business. This ensures every caller receives a prompt, professional response, whether you're available or not.
Absolutely! SuperSally is available 24/7, so your business stays open even when you're off the clock. She never takes a sick day, never goes on holiday, and always answers calls: day or night, rain, hail, or shine!
Absolutely. During setup, we train Sally on your exact designer collections, sizing processes, price ranges (without quoting exact prices), and alterations timeline. She'll speak about your boutique as knowledgeably as you do.
We integrate Sally with your existing calendar system (Google Calendar, Outlook, or any booking system you use). When Sally books an appointment, it appears in your calendar automatically with all the bride's details. Brides receive instant confirmation emails with appointment details.
You choose! Sally can either ring your phone first and only answer if you don't pick up, or she can answer all calls immediately. Most boutiques prefer Sally to answer everything during appointments and let calls through when they're free.
Most boutiques are fully operational within 3-5 business days. This includes:
- Day 1: Onboarding call and information gathering
- Days 2-3: Sally training on your boutique specifics
- Day 4: Testing and refinement
- Day 5: Go live!
No problem at all! We set everything up for you. You don't need any technical knowledge. Our team handles the entire setup process, trains you on how to use the dashboard (it's very simple), and provides ongoing support whenever you need it.
Absolutely. If a bride has an urgent question or specifically requests to speak with you, Sally can transfer the call immediately. You maintain complete control over which calls come through directly.
Simple: use Sally for 30 days. If you're not thrilled with the results—more bookings, less admin stress, better coverage—we'll refund your first month. You only risk the setup fee, which covers the real work of training Sally specifically for your boutique.

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