Your 24/7 Bridal Receptionist

Never Miss Another Bride Again. Every missed call could be a £2,500 booking walking into your competitor's boutique.

Listen as Sally handles real bridal enquiries.

Listen as Sally Handles Real Bridal Enquiries and answers common questions about:

  • Designer collections and availability

  • Sizing and alterations timeline

  • Price ranges and payment options

  • Appointment availability

  • Sample sale dates

Call Sally yourself right now on:

+44 (0) 2080580119

You're Losing Brides Every Single Week And you don't even know it's happening.

Saturday at 2pm: You're with a bride who's trying on her dream dress. Your phone rings. It's another bride wanting to book. You can't answer—she's in a fitting room waiting for you. The call goes to voicemail.

That bride books with your competitor down the road.

Sunday evening at 7pm: A bride finds your Instagram. She's getting married in six months and loves your style. She calls to ask about your designer collections. No answer. She moves on to the next boutique.

Another £2,800 booking—gone.

Monday morning: You return five missed calls from the weekend. Three don't answer. One has already booked elsewhere. One bride seemed interested but never calls back.

How many brides are you actually losing? If you're missing even 3 calls per week, that's:

156 missed calls per year

At least 40 lost bookings

£100,000+ in lost revenue

The Real Cost of Being Busy

Your boutique is appointment-driven. Every booking matters.

You can't clone yourself. When you're with a bride, you simply can't answer the phone. You're busy with fittings, alterations consultations, helping mothers find their outfits, managing appointments.


But brides won't wait. They're excited, emotional, and ready to book NOW. If they reach voicemail, they'll call the next boutique on their list.


Evenings and weekends are your busiest enquiry times—exactly when you're with other brides or trying to have a life outside the boutique.

And it's not just about missed calls:

Manual appointment booking is chaos: Text messages, Facebook messages, Instagram DMs, phone calls, emails. Trying to coordinate diaries while you're mid-fitting is impossible.


No-shows cost you dearly: A missed Saturday appointment could have been a £3,500 booking. Instead, it's dead air.


The same questions, over and over: "Which designers do you stock?" "What's your price range?" "How long do alterations take?" You're answering the same questions 20 times a week.


After-hours enquiries vanish: The bride who calls at 8pm on Tuesday? She's booked with someone else by Wednesday morning.


You opened a bridal boutique to help brides feel beautiful.


Not to be chained to your phone playing appointment secretary.

Your Virtual Team Member Who Never Takes a Day Off

Meet Sally Your 24/7 Bridal Receptionist

Imagine someone who:

  • Answers every call instantly, even when you're mid-fitting

  • Books appointments directly into your calendar

  • Answers common questions perfectly about designers, sizing, pricing, and timeline

  • Works evenings and weekends when enquiries spike

  • Sends appointment reminders to reduce no-shows

  • Never gets flustered during peak wedding season

Trained Specifically for Bridal Boutiques

  • Sally understands bridal retail. She knows:

  • Your designer collections and which are in stock

  • Your sizing process and alterations timeline

  • Your price ranges (without quoting exact prices)

  • Your appointment types and duration

  • Your busiest seasons and booking windows

She speaks like your best team member — warm, knowledgeable, and excited to help each bride find her dress.

What Changes When Sally Joins Your Boutique?

Your Saturday Before Sally:

  • 9am: Open boutique

  • 9:15am: Three missed calls while preparing for first appointment

  • 10am-12pm: First bride appointment—phone rings five times, goes to voicemail

  • 12pm: Check voicemail, return calls—two don't answer

  • 12:30pm-2:30pm: Second appointment—miss more calls

  • 2:30pm: Check phone—seven missed calls, three voicemails

  • Spend 45 minutes playing phone tag, trying to book appointments

  • 3pm-5pm: Final appointment of the day—miss evening enquiries

  • 6pm: Close boutique, exhausted

  • 7-9pm: Phone keeps ringing—brides calling after work

    Most calls go unanswered

    Result: Booked 2 appointments, missed at least 8 enquiries, spent hours on phone admin

Your Saturday After Sally:

  • 9am: Open boutique—Sally's already answered three morning calls and booked two appointments for next week

  • 10am-12pm: First bride appointment—Sally handles four calls, books three appointments

  • 12:30pm-2:30pm: Second appointment—Sally answers calls seamlessly

  • 3pm-5pm: Final appointment—Sally continues working

  • 6pm: Close boutique, check Sally's dashboard

  • 7-9pm: Sally handles evening enquiries while you enjoy dinner

  • 11pm: Check dashboard—Sally has booked six more appointments

    Result: Booked 8 appointments, captured every single enquiry, spent zero time on phone admin

The Numbers Matter

Before Sally:

  • 60% of calls answered

  • 3-4 appointments booked per week

  • 10+ hours spent on phone admin

  • High no-show rate

  • Weekend revenue lost to competitors

After Sally:

  • 100% of calls answered instantly

  • 8-12 appointments booked per week

  • Zero hours on phone admin

  • 40% reduction in no-shows (reminder texts work!)

  • Calendar stays full, even during "quiet" months

What This Means for Your Business:

  • More bookings = More revenue

  • 5 additional bookings per week = 260 per year

  • Average booking value: £2,500

  • Additional annual revenue: £650,000

  • Less admin = More time with brides

  • Focus on what you love—helping brides

  • Deliver exceptional service without interruptions

  • Build stronger client relationships

  • Full calendar = Peace of mind

  • No more worry about slow weeks

  • Consistent revenue flow

  • Business growth without hiring more staff

You don’t Need to Be A Tech Wizard To Start Using Sally’s Powers

Here’s How It Works

STEP 1 - Full Set Up & Support Included

We Train Sally With Information Provided by You.

Share your FAQs, common scripts, and preferences.

Sally learns your style and business inside-out.

1 on 1 Onboarding Calls to get you started quickly

“Hi, I’m Sally! How can I help you today?”

STEP 2 - Sally Handles Your Calls

Together, We Tweak and Adjust Sally So She's Representing Your Boutique Perfectly.

Calls are answered promptly and professionally.

Call recordings and transcripts are sent directly to you, so you’re always informed.

STEP 3 - Sally Books Your Appointments

While You Focus on Taking Care of Your Brides

Scheduling? Done.

Initial lead qualification? Covered.

Admin updates? Managed.

Sally Does More than Just Answer The Phone

Send automated review requests

Sally sends automated review requests after each fitting.

Need to respond to reviews?

…Sally’s got it covered with automated replies to keep your brides engaged.

Texting with your brides made easy…

…Sally’s conversational AI lets you text back and forth with your brides, whenever you wish.

Sally Set Up

We’ll Set It All Up For You

You focus on your brides, while Sally handles the rest.

Compare Your Options

Keep Missing Calls

Cost:

£100,000+ in lost annual revenue

Brides book with competitors

Empty appointment slots

Constant phone tag stress

Weekend enquiries vanish

Business growth is limited

Hire a Receptionist

Cost:

£24,000-£30,000 per year + benefits

Expensive for small boutique

Still need coverage for evenings/weekends

Requires training and management

Holiday and sick day gaps

Sally

Cost:

£5,364 per year (or £3,997 annual plan)

  • Every call answered instantly, 24/7

  • Appointments booked automatically

  • Works every evening and weekend

  • Trained specifically for bridal boutiques

  • Pays for herself with 3 extra bookings per year

  • Set up done for you

Get Sally For less than the cost of losing your next Appointment

Your Complete Bridal Boutique Package for Just £447/Month

Everything Your Boutique Needs to Capture Every Enquiry

01 Sally: 24/7 Bridal Receptionist

  • Answers every call instantly, even during appointments

  • Books appointments directly into your calendar

  • Answers common bridal questions (designers, sizing, pricing ranges, alterations)

  • Handles enquiries in your boutique's voice and style

  • Works evenings, weekends, and bank holidays

Typically Costs £447/month

02 Automated Review Reminders

  • Automatic review requests sent to customers to boost your reputation on platforms like Google, Yelp and Facebook

  • Instant review responses to keep customer interactions positive and proactive

  • Instant review responses to keep customer interactions positive and proactive

Typically Costs £297/month

03 Conversational AI Texting

  • Sally texts back and forth with the brides

  • Back-and-forth texting to help your customers with their inquiries

  • Real-time notifications for new messages and updates, so you’re always in the loop

Typically Costs £297/month

04 Three Onboarding & Setup Calls

  • One-on-one onboarding session with our customer success team to set up Sally and get yoiu started ASAP.

Typically Costs £397

05 VIP 24/7 Customer Support

  • Dedicated 24/7 support for any questions or issues

  • Help with updates, tweaks, and questions

Typically Costs £597/month

06 Call Recordings and Transcriptions

  • Every call recorded and transcribed

  • Review what brides are asking

  • Perfect training tool for your team

  • Compliance and quality assurance

Typically Costs £97/month

07 Mobile App Access

  • Our full-featured mobile app lets you communicate with your brides on any device.

  • Manage everything from your phone

  • Real-time notifications for calls and bookings

  • Check Sally's dashboard anywhere

Typically Costs £197/month

08 Grow faster with a smarter social media calendar.

  • Keep your social presence active by publishing posts across multiple social media platforms at once

Typically Costs £197/month

09 Generate UNLIMITED AI text & Image content.

  • Quickly and easily generate social posts, blog posts, text for emails, SMS messages, websites, articles and conversations.

Typically Costs £97/month

10 Real-Time Notifications for Calls and Reviews - PRICELESS

  • Instant alerts via text, email or mobile app so you never miss a new call, message, or review

PRICELESS

BONUS with ANNUAL Option

Organic Traffic Done-For-You

Get more targeted buyer traffic from the biggest and best traffic source in the world. Improves brand presence online and increases conversions across all traffic sources.

- Done-For-You News Article

- Done-For-You Audio Podcast

- Done-For-You Blog Post

- Done-For-You Video Ad

- Done-For-You Slideshow

- Done-For-You Infographic

All This Content Published on over 300 sites

Typically Costs £1,500

Prices

£447/Month + setup fee £497

Or save with Annual

£3,997 & no setup fee

With Sally, you get a complete client-handling system which you’d typically pay nearly £2,526 per month for. Now just £447 a month or save £1,864 with the annual option.

Monthly Option

Total Value: £2,526/month + £497 setup

Your Investment: £447/month + £497 setup fee

Save: £2,079/month

One booking pays for Sally for at least FIVE months.

Annual Option

Total Value: £5,861 with No Setup

Your Investment: £3,997 with No Setup fee

Save: £1,864 OFF monthly

Still Not Sure If Sally's Right For Your Boutique

Book a 15-minute demo call where we'll:

  • Show you exactly how Sally handles bridal enquiries

  • Discuss your specific boutique needs

  • Answer all your questions

  • Demonstrate the booking system

  • Review pricing and setup process

Frequently Asked Questions

Can I get help setting up Sally?

Absolutely! Our team is here to answer any questions you have while getting started with Sally. Just reach out to us through the Admin chat.

How long does it take to set up?

It’s quick and easy! We scan your website to train Sally right away. Then, you just confirm your data, add any FAQs or messaging preferences, and you're all set.

Does Sally stay updated on my business information, like hours?

Yes! Sally automatically pulls your business hours and other info from your Google Business Profile and website. You can also edit and update details anytime.

How can I provide Sally feedback?

You can always update and add FAQs for Sally in the Admin. And if you need a hand, just reach out to our support team!

Can I keep my phone number?

Yes! You don’t need to change a thing. We’ll guide you through setting up call forwarding with your existing phone number.

What happens if SuperSally can't answer a customer's question?

If SuperSally doesn't have an answer, she records the enquiry and sends it to you for review. You can then add the response to her knowledge base, so next time a customer asks the same question, SuperSally will know exactly how to answer.

How does SuperSally know what to say to my customers?

SuperSally is trained with a knowledge base (effectively her brain) and follows pre-set responses based on your business needs. You can customise her responses at any time to ensure she provides accurate information. Once trained, she never forgets and delivers the correct response every time.

Can SuperSally handle different types of businesses?

Yes! SuperSally is designed for any service-based industry, including trades, medical, legal, finance, automotive, health & wellness, and more. She adapts to your business needs with custom responses tailored to your services.

Can SuperSally handle multiple calls at once?

Yes! SuperSally can handle up to thousands of calls simultaneously, ensuring no customer is ever left waiting. Whether it's one call or a thousand, SuperSally answers instantly, so your business never misses an opportunity.

How does SuperSally handle incoming calls?

SuperSally can either ring your phone first and answer only if you miss the call, or pick up instantly, depending on what works best for your business. This ensures every caller receives a prompt, professional response, whether you're available or not.

Does SuperSally work after hours and on weekends?

Absolutely! SuperSally is available 24/7, so your business stays open even when you're off the clock. She never takes a sick day, never goes on holiday, and always answers calls: day or night, rain, hail, or shine!

Will Sally understand my specific designers and collections?

Absolutely. During setup, we train Sally on your exact designer collections, sizing processes, price ranges (without quoting exact prices), and alterations timeline. She'll speak about your boutique as knowledgeably as you do.

How does Sally book appointments into my calendar?

We integrate Sally with your existing calendar system (Google Calendar, Outlook, or any booking system you use). When Sally books an appointment, it appears in your calendar automatically with all the bride's details. Brides receive instant confirmation emails with appointment details.

What happens to calls when I'm available?

You choose! Sally can either ring your phone first and only answer if you don't pick up, or she can answer all calls immediately. Most boutiques prefer Sally to answer everything during appointments and let calls through when they're free.

How long does setup take?

Most boutiques are fully operational within 3-5 business days. This includes:

- Day 1: Onboarding call and information gathering

- Days 2-3: Sally training on your boutique specifics

- Day 4: Testing and refinement

- Day 5: Go live!

What if I'm not tech-savvy?

No problem at all! We set everything up for you. You don't need any technical knowledge. Our team handles the entire setup process, trains you on how to use the dashboard (it's very simple), and provides ongoing support whenever you need it.

Can Sally transfer urgent calls to me?

Absolutely. If a bride has an urgent question or specifically requests to speak with you, Sally can transfer the call immediately. You maintain complete control over which calls come through directly.

What's included in the 30-day guarantee?

Simple: use Sally for 30 days. If you're not thrilled with the results—more bookings, less admin stress, better coverage—we'll refund your first month. You only risk the setup fee, which covers the real work of training Sally specifically for your boutique.